Raising the Bar

In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he''s working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime?

Raising the Bar tells the amazing story of Clif Bar''s Gary Erickson and shows that some things are mor...