Relentlessly Relevant

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Brace yourself … the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru D...
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E-book
epub
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8.00 £
Brace yourself … the rules of consumer engagement have changed. Your customers no longer care about legacy – what matters to them is how you are innovating into their world today. The classic ‘solve a problem’ approach that industry giants have always employed is no longer relevant. Consumers want switched-on, creative responses to their needs and desires. In Relentlessly Relevant, business guru D...
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  • Formats: epub
  • ISBN: 9781415208373
  • Publication Date: 4 May 2015
  • Publisher: Penguin Random House South Africa
  • Product language: English
  • Drm Setting: DRM