Rethink the Business of Creativity

If you think doing consistently great creative work inevitably leads to long hours, chaos and burnout, we have just one thing to say:Rethink.Rethink your priorities. Rethink your approach. And rethink your product in the process.Rethink is a one-word business plan for any company in the creative arts—from advertising, to design, to publishing, architecture or software development. Rethink is also...