Rethinking luxury business

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Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This spec...
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Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This spec...
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  • Formats: epub
  • ISBN: 9782336890975
  • Publication Date: 10 Jan 2020
  • Publisher: Editions L'Harmattan
  • Product language: English
  • Drm Setting: DRM