Revolution in Generosity

"Give over $100 today and get this personalized state-of-the-art fountain pen free!" "Become a gold sponsor and your name wll be featured on our exclusive Wall of Fame!" "Send in your donation by December 31st and enjoy the benefits of giving on your next tax return!" Who hasn''t heard fundraising gimmicks like these? Or, who hasn''t used these gimmicks on others?

As Wes Willmer writes, generosity ...