Rhetoric

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Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the ''art of persuasion'', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric...
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Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the ''art of persuasion'', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric...
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  • Formats: epub
  • ISBN: 9780191653735
  • Publication Date: 28 Mar 2013
  • Publisher: OUP Oxford
  • Product language: English
  • Drm Setting: DRM