Rise and Fall of Olympic Amateurism

For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today''s Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements.
 
Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examin...