
Rise of K-Pop
"Rise of K-Pop" explores the global explosion of Korean pop music, dissecting the strategic business management and marketing tactics that propelled its worldwide success.
The book highlights how K-Pop isn''t just a fleeting trend but a meticulously crafted ecosystem, combining musical talent, shrewd business acumen, and innovative fan engagement.
It examines how entertainment agencies have develo...
"Rise of K-Pop" explores the global explosion of Korean pop music, dissecting the strategic business management and marketing tactics that propelled its worldwide success.
The book highlights how K-Pop isn''t just a fleeting trend but a meticulously crafted ecosystem, combining musical talent, shrewd business acumen, and innovative fan engagement.
It examines how entertainment agencies have develo...
