Sales and Service Digital Transformation

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This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, val...

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product_type_E-book
epub
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99.50 £

This book provides a systematic and comprehensive introduction to CRM3.0 in the digital era, which includes innovation in sales and service theoretical systems, in digital tools and products, in value evaluation systems, and in support systems, combined with cases of enterprises. It elaborates on sales in the digital era from different perspectives such as theoretical systems, business models, val...

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  • Formats: epub
  • ISBN: 9789819659616
  • Publication Date: 24 Jun 2025
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM