
Selling Electronic Media
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas
This is the definition of sales used throughout Ed Shane''s comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today''s marketing e...
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."
Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas
This is the definition of sales used throughout Ed Shane''s comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today''s marketing e...