Semiotics of Che Guevara

Alberto Korda''s famous photograph of Che Guevara titled the "Guerrillero Heroico" has been reproduced, modified and remixed countless times since it was taken on March 5, 1960, in Havana, Cuba.

This book looks again at this well-known mass-produced image to explore how an image can take on cultural force in diverse parts of the globe and legitimate varying positions and mass action in unexpected g...