Smarter Marketer

If you''re an in-house marketer today, the digital world can be a scary place. Butit doesn''t have to be. The basic principles of marketing have not changed. It''sstill all about using the right methods at the right time to reach the right people.In Smarter Marketer, David and James Lawrence provide actionable insights andpowerful tools for in-house marketers challenged with developing effective c...