Social Contagion
"Social Contagion" explores how behaviors, ideas, and emotions spread through social networks, much like a virus. It delves into the mechanisms driving social transmission, offering insights into why we adopt certain trends or participate in collective behavior. The book reveals how the structure of our social connections, psychological biases like conformity, and external catalysts combine to inf...
"Social Contagion" explores how behaviors, ideas, and emotions spread through social networks, much like a virus. It delves into the mechanisms driving social transmission, offering insights into why we adopt certain trends or participate in collective behavior. The book reveals how the structure of our social connections, psychological biases like conformity, and external catalysts combine to inf...
