Social Media Marketing
"Social Media Marketing" explores how social media has profoundly changed advertising and consumer behavior. It argues that while traditional marketing principles still apply, social media demands a new approach focused on engagement, authenticity, and data-driven decision-making. For example, influencer marketing leverages trusted voices to promote brands while viral marketing aims for widespread...
"Social Media Marketing" explores how social media has profoundly changed advertising and consumer behavior. It argues that while traditional marketing principles still apply, social media demands a new approach focused on engagement, authenticity, and data-driven decision-making. For example, influencer marketing leverages trusted voices to promote brands while viral marketing aims for widespread...
