Socio-Cultural Mobility and Mega-Events
In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world’s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside the increased media attention and publicity, came ...
In June 2014, Brazil opened the twentieth FIFA World Cup with a spectacular ceremony. Hosting the World Cup was a strategic developmental priority for Brazil: mega-events such as these allow the country to be ranked amongst the world’s political and economic leaders, and are supposed to propel the country to its own unique modernity. But alongside the increased media attention and publicity, came ...