Soft Power
In recent years the modern world has developed a brave new concept: ''soft power''. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their ''sphere of influence'' as brands in a global marketplace.
In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migratio...
In recent years the modern world has developed a brave new concept: ''soft power''. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their ''sphere of influence'' as brands in a global marketplace.
In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migratio...
