Soft Power in China
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This book is about how China strives to rebuild its soft power through communication. It recounts China''s efforts by examining a set of public diplomacy tactics and programs in its pursuit of a ''new'' and ''improved'' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
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89.50 £
This book is about how China strives to rebuild its soft power through communication. It recounts China''s efforts by examining a set of public diplomacy tactics and programs in its pursuit of a ''new'' and ''improved'' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.
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