Soul of Design

Soul of Design

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Austin, RobertAustin, Robert, Devin, Lee

What makes the Apple iPhone cool? Bang & Olufsen and Samsung''s televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors'' products are often as good.

The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this ...

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product_type_E-book
pdf
Price
30.00 £ * Old Price 31.00 £
product_type_E-book
epub
Price
30.00 £ * Old Price 31.00 £

What makes the Apple iPhone cool? Bang & Olufsen and Samsung''s televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors'' products are often as good.

The Soul of Design explores the uncanny power of some products to grab and hold attention—to create desire. To understand what sets a product apart in this ...

Read more
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  • Formats: pdf
  • ISBN: 9780804784962
  • Publication Date: 5 Sept 2012
  • Publisher: Stanford University Press
  • Product language: English
  • Drm Setting: DRM