Sport and the Media
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relation...
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relation...
