Strategic Brand Management In and Through Sport
This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.
Despite decades of extensive research, brand management remains a priority for academics and practitioners alike. To this day, ample new and insightful research are being conducted on the matter, with questions around how a brand can be...
This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.
Despite decades of extensive research, brand management remains a priority for academics and practitioners alike. To this day, ample new and insightful research are being conducted on the matter, with questions around how a brand can be...