Strategic Reinvention in Popular Culture

Strategic Reinvention in Popular Culture

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Pfefferman, RichardPfefferman, Richard
Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
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  • Formats: pdf
  • ISBN: 9781137373199
  • Publication Date: 11 Dec 2013
  • Publisher: Palgrave Macmillan US
  • Product language: English
  • Drm Setting: DRM