Strategy and Ethnocentrism (Routledge Revivals)

Ken Booth’s study, first published in 1979, investigates the way in which cultural distortions have affected the theory and execution of strategy. Its aim is to illustrate the importance of ethnocentrism in all areas of the subject, to follow through its implications and to suggest approaches to the different problems it poses.

Insights are offered into the character of a number of important issues...