Successful Digital Transformation Initiatives in SMEs
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they i...
While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. To do so, this book considers Relational Goods, the intersubjective and reflexive relationships existing between employees, within the DOI framework to evaluate how they i...
