Summary: Brand-Leadership
Available
The must-read summary of David Aaker and Erich Joachimsthaler''s book: "Brand-Leadership: The Evolving Paradigm".
This complete summary of the ideas from David Aaker and Erich Joachimsthaler''s book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidl...
This complete summary of the ideas from David Aaker and Erich Joachimsthaler''s book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidl...
Read more
E-book
epub
Price
9.99 £
The must-read summary of David Aaker and Erich Joachimsthaler''s book: "Brand-Leadership: The Evolving Paradigm".
This complete summary of the ideas from David Aaker and Erich Joachimsthaler''s book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidl...
This complete summary of the ideas from David Aaker and Erich Joachimsthaler''s book "Brand-Leadership" shows that creating and progressively building strong brands is an important commercial activity for most business enterprises. However, the way that strong brands are built is rapidl...
Read more
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