Summary: Innovation

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The must-read summary of Curtis Carlson and William Wilmot''s book: "Innovation: The Five Disciplines for Creating What Customers Want".

This complete summary of the ideas from Curtis Carlson and William Wilmot''s book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book,...
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E-book
epub
Price
9.99 £
The must-read summary of Curtis Carlson and William Wilmot''s book: "Innovation: The Five Disciplines for Creating What Customers Want".

This complete summary of the ideas from Curtis Carlson and William Wilmot''s book "Innovation" shows that the starting point for innovation is not a new idea, but the answer to three fundamental questions on your customer and what you are offering. In their book,...
Read more
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  • Formats: epub
  • ISBN: 9782806247315
  • Publication Date: 15 Feb 2013
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM