Summary: Made to Stick

The must-read summary of Chip and Dan Heath''s book: "Made to Stick: Why Some Ideas Survive and Others Die"

This complete summary of the ideas from Chip and Dan Heath''s book "Made to Stick" explains what ''sticky'' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas ...