Summary: Marketbusters

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The must-read summary of Rita McGrath and Ian MacMillan''s book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".

This complete summary of the ideas from Rita McGrath and Ian MacMillan''s book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to hi...
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product_type_E-book
epub
Price
9.99 £
The must-read summary of Rita McGrath and Ian MacMillan''s book: "Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth".

This complete summary of the ideas from Rita McGrath and Ian MacMillan''s book "Marketbusters" explains how a "marketbuster" is defined as a powerful strategic move that alters the competitive landscape in such a way that it puts your company on the road to hi...
Read more
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  • Formats: epub
  • ISBN: 9782511019597
  • Publication Date: 28 Oct 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM