Summary: The 86% Solution

The must-read summary of Vijay Mahajan and Kamini Banga''s book: "The 86% Solution: How to Succeed in the Biggest Market Opportunity of the 21st Century".

This complete summary of the ideas from Vijay Mahajan and Kamini Banga''s book "The 86% Solution" shows that most global businesses have traditionally focused on selling to the developed world which contains the wealthiest 14% of the world’s popu...