Summary: The Attention Economy

The must-read summary of Thomas Davenport and John Beck''s book: "The Attention Economy: Understanding the New Currency of Business".

This complete summary of the ideas from Thomas Davenport and John Beck''s book "The Attention Economy" shows that the scarcest resource for businesses today is not capital, talent or ideas; it is attention. Consumers can only absorb so much information, or choose bet...