Summary: The Change Function

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The must-read summary of Pip Coburn''s book: "The Change Function: Why Some Technologies Take Off and Others Crash and Burn".

This complete summary of the ideas from Pip Coburn''s book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on whether its d...
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E-book
epub
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9.99 £
The must-read summary of Pip Coburn''s book: "The Change Function: Why Some Technologies Take Off and Others Crash and Burn".

This complete summary of the ideas from Pip Coburn''s book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on whether its d...
Read more
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  • Formats: epub
  • ISBN: 9782511020036
  • Publication Date: 28 Oct 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM