Summary: The Myth of Excellence

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The must-read summary of Fred Crawford and Ryan Matthews'' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything".

This complete summary of the ideas from Fred Crawford and Ryan Matthews'' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else....
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product_type_E-book
epub
Price
9.99 £
The must-read summary of Fred Crawford and Ryan Matthews'' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything".

This complete summary of the ideas from Fred Crawford and Ryan Matthews'' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else....
Read more
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  • Formats: epub
  • ISBN: 9782511018484
  • Publication Date: 14 Oct 2014
  • Publisher: Business Book Summaries
  • Product language: English
  • Drm Setting: DRM