Sustainable Businesses in Developing Economies

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Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainabili...
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Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainabili...
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  • Formats: epub
  • ISBN: 9783030516819
  • Publication Date: 26 Oct 2020
  • Publisher: Springer International Publishing
  • Product language: English
  • Drm Setting: DRM