Sustainable Luxury and Craftsmanship

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This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be...

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This book explores the intricate relationship between luxury and craftsmanship, using brand-based case studies and consumer behavior to do so. In addition to revealing how the artification of luxury affects consumer behavior with branding and traditions, it discusses how sustainable luxury could not only offer a vehicle for more respect for the environment and social development, but could also be...

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  • Formats: pdf
  • ISBN: 9789811537691
  • Publication Date: 30 Mar 2020
  • Publisher: Springer Nature Singapore
  • Product language: English
  • Drm Setting: DRM