Sweet and Low
Rich Cohen''s maternal grandfather was called Ben Eisenstadt. Ben was one of those Jews that, with an anger bred of exclusion, went on to reshape the world. He did so by inventing Sweet ''n Low, a granulated sweetener which, in its tiny pink packet, is still found on every table in every diner in America. This simple invention spawned one of the great American fortunes. This is the story of that f...
Rich Cohen''s maternal grandfather was called Ben Eisenstadt. Ben was one of those Jews that, with an anger bred of exclusion, went on to reshape the world. He did so by inventing Sweet ''n Low, a granulated sweetener which, in its tiny pink packet, is still found on every table in every diner in America. This simple invention spawned one of the great American fortunes. This is the story of that f...
