Tata Nano Failure

In January 2008, the Tata Nano generated 200,000 bookings, 30 million website hits, and international headlines. Ratan Tata's vision of a ₹1 lakh "e;People's Car"e; was supposed to democratize mobility for millions of Indian families. A decade later, production ceased entirely. Annual sales had collapsed from a projected 250,000 units to just 7,591.This is not a story about bad engineering. The Na...