Global Management of Creativity
In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed.
This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transf...
In the past, ‘Global Management’ meant optimizing production and commercialization activities around the world in an international business context. With the emergence and rise of the creative economy, the global game has changed.
This book is about the global management of creativity and related innovation processes, and examines how companies, organizations and institutions can foster the transf...