History and Theory of Rhetoric
By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media.
The book’s expansive historical purview illustrates how persuasive public discourse performs essential social function...
By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, this textbook gives students a conceptual framework for evaluating and practicing persuasive writing and speaking in a wide range of settings and in both written and visual media.
The book’s expansive historical purview illustrates how persuasive public discourse performs essential social function...