The Myth of Green Marketing

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In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis.

This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twen...

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27.99 £ * Old Price 57.00 £

In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis.

This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twen...

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  • Formats: pdf
  • ISBN: 9781442657427
  • Publication Date: 15 Dec 1998
  • Publisher: University of Toronto Press
  • Drm Setting: DRM