Those Who Shaped the Message: Why Great Advertisers Were Possible - and Why They Rarely Are Now - Power, Media Conditions, and the Structural Limits of Influence

Those Who Shaped the Message: Why Great Advertisers Were Possible - and Why They Rarely Are Now - Power, Media Conditions, and the Structural Limits of Influence

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  • Formats: epub
  • ISBN: 9798233112492
  • Publisher: Distributed via Draft2Digital
  • Product language: English
  • Drm Setting: DRM