TikTok Boom - The Inside Story of the World's Favourite App

Non-fiction ''must-read'' on the rise of China''s social media powerhouseReveals tactics and strategies of TikTok''s ambitious owner ByteDanceCharts the superpower race for social media between US Silicon Valley and ChinaIdeal for anyone who wants to know how TikTok works (and how it can work for them)Invaluable guide for advertising, marketing and tech professionals