Toothpicks and Logos

'This is a book that has needed to be written for years.'Victor Margolin, Editor, Design IssuesJohn Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, the car we drive to work in, to the medical equipment used to save lives. Design combines 'need' and 'desire' in the form of a practical objec...