Truth About Finding and Using Customer Momentum and the Wisdom of Crowds, The

This is the eBook version of the printed book.

This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.

How you and your customers are influenced by others (from celebrities to experts to groups)…and what that means for marketing.

In Like Mike, the main character believes that he can fly higher when he d...