Ubering: the &quote;Rideshare&quote; Story

There are a few creations that have become "e;products,"e; because they became dominant in the market, and synonymous with an entire product category. Genericized names include Frigidaire, which became synonymous with "e;refrigerator,"e; Xerox, which became synonymous with "e;photocopying,"e; and Kleenex, which became synonymous with "e;tissues."e; That has been the case with Uber, which has becom...