Understanding Customer Needs (Digital Short Cut)

This is the eBook version of the printed book.

Leading companies around the world, including Toyota and General Electric, have practiced Quality Function Deployment (QFD) for decades. Developed in Japan by Dr. Yoji Akao and Dr. Shigeru Mizuno, QFD has two aims: to ensure that true customer needs are properly deployed throughout all phases of the development process, and to improve the development ...