Understanding Sponsored Search

Available
0
StarStarStarStarStar
0Reviews
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do n...
Read more
E-book
pdf
Price
47.00 £
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do n...
Read more
Follow the Author

Options

  • Formats: pdf
  • ISBN: 9781139098472
  • Publication Date: 25 Jul 2011
  • Publisher: Cambridge University Press
  • Product language: English
  • Drm Setting: DRM