Unfortunate Business Slogans
Unfortunate Business Slogans explores the critical impact of language on brand perception, demonstrating how marketing missteps in slogans can undermine a business. It highlights that a seemingly minor linguistic choice, like an awkward translation, can lead to significant brand damage in global markets. The book emphasizes that effective slogans must deeply resonate with a target audience''s cult...
Unfortunate Business Slogans explores the critical impact of language on brand perception, demonstrating how marketing missteps in slogans can undermine a business. It highlights that a seemingly minor linguistic choice, like an awkward translation, can lead to significant brand damage in global markets. The book emphasizes that effective slogans must deeply resonate with a target audience''s cult...
