User's Journey

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Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

E-book
epub
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30.99 £ * Old Price 37.99 £

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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  • Formats: epub
  • ISBN: 9781933820361
  • Publication Date: 22 Mar 2016
  • Publisher: Rosenfeld Media
  • Product language: English
  • Drm Setting: DRM