Users Not Customers

Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don''t embrace digital, you''ll be out of business altogether.

Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn''t see the new economic order coming. Google, Facebook, Groupon, and Twitter barely existed at the turn of the millennium, but are now rocketi...