Utilizing Gamification in Servicescapes for Improved Consumer Engagement

Utilizing Gamification in Servicescapes for Improved Consumer Engagement

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epub
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225.00 £

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  • Formats: epub
  • ISBN: 9781799819738
  • Publication Date: 3 Jan 2020
  • Publisher: IGI Global
  • Product language: English
  • Drm Setting: DRM