Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
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For several years the concept of "e;virtual client"e; or "e;virtual customer"e; has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democ...
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For several years the concept of "e;virtual client"e; or "e;virtual customer"e; has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democ...
Read more